Don't Want To Get Too Personal

Are your autoresponders personal?

I'm banging out an autoresponder series for my newsletter list and decided to take a break and surf the internet.  I head over to Facebook to see what's happening with the people I know (a good portion I haven't met...yet).

So there I am, toolin' around Facebook and there's this place at the top of the page to let folks know what you're doing.  Not wanting to deprive the internet of the riveting details of my life, I type in "working on autoresponders".  And click to post.

Anyway, a couple hours later a buddy replies "yeah, wouldn't want to get too personal".  

He's just giving me a friendly poke in the ribs.

But his post made me stop and think...how many of us think of autoresponders as cash generators instead of relationship builders?  After all, aren't they to used to develop and maintain a relationship with our clients and prospects?

Now, I truly want to believe that the majority of the folks that use these understand the importance of keeping a trusting relationship with our list.

But, I was given a peek at how a potential member of my mailing list views what I (we, us, them) do.

And it brought home the importance of making sure the folks I talk to on my list feel like I'm looking them in the eyes and speaking only to them.  To communicate to them how much I value their precious time they've decide to give to me.

I took a couple of steps in another man's shoes.

By the way, my reply was "LOL...Actually, I want to get personal with a bunch of folks at the same time".