While it is not a secret to IM (Internet Marketing) folks, it is surprising how many off-line businesses completely overlook this gold mine resource.
I'll give you a second to take a guess of what I'm talking about.
No, it's not your inventory.
Nor is it you property or buildings.
Neither is it you accounts receivable.
If you don't manage and grow this asset, all the above is meaningless.
Figured it out yet?
Your most valuable asset is your list of customers. The people who trust you, like you and have bought from you.
These are the folks who have demonstrated with their wallet you have what they need or want.
This is your most important business asset.
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